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Matthew Scanlan reports on a pilot scheme
The comedian Bob Hope once quipped, ‘If you haven’t any charity in your heart, you have the worst kind of heart trouble.’ And as every Freemason knows, Freemasonry places great emphasis on a generous heart and charitable giving, even though not every member is aware of the charitable help that is available to both himself and his loved ones. Therefore, in the wake of a recent pilot scheme which was specifically launched to help raise awareness of the work of the masonic charities, Freemasonry Today decided to speak with those involved to see how the initiative went.
In September 2009 the four main masonic charities – the Freemasons’ Grand Charity, the Royal Masonic Trust for Girls and Boys, the Royal Masonic Benevolent Institution and the Masonic Samaritan Fund – launched a joint pilot scheme called Freemasonry Cares to try and better inform members about their work.
For seven months the provinces of Bristol, Cambridgeshire, Durham and Yorkshire West Riding piloted the scheme, which focused on informing members and their dependents, as well as lapsed members (those who may have fallen on hard times or who have become too infirm to attend meetings), about the wide range of charitable help and support that they are eligible to apply for in times of need. And in all instances the message was simple: if you have a masonic connection and you are experiencing financial or healthcare problems, contact Freemasonry Cares.
In the words of Eric Heaviside, the Provincial Grand Master of Durham, ‘One of the most surprising things we discovered with Freemasonry Cares was just how many brethren and their families were totally unaware of the potential guidance and assistance available to them. Many simply go to their lodge and afterwards put away their regalia, and that’s it. And many in the province didn’t realise what they were entitled to; for some it never occurs to them to even seek advice in this regard.’
To tackle this shortfall in knowledge, a specially produced booklet was distributed throughout the four pilot provinces to members and widows of deceased masons. The booklets addressed commonly posed questions relating to both eligibility and the type of help available; help that typically ranges from purely financial related issues such as funeral costs or education support, to healthcare and family support, including hospital treatment, respite care and child maintenance. And in every province the booklets seem to have proved an unqualified success.
A key initiative of the scheme, information about which was also featured in the booklets, was the setting up of a confidential helpline number and this also appears to have won universal approval. For as Eric Heaviside once again explained, ‘One of the problems we frequently encounter is that a lot of our people are very proud people and they don’t want to call on charities. But we have tried to explain that it’s Anyone who wishes to contact Freemasonry Cares should ring the confidential helpline number: 0800 035 6090 more of an entitlement and not charity as such, and that appears to have helped somewhat’.
John Clayton, the Provincial Grand Master of Yorkshire West Riding, also noted that because calls made to the helpline number are dealt with in strict confidence, a greater number of masons have been encouraged to come forward and enquire about possible help, far more than was the case in the past.
He also pointed out that in the case of Yorkshire West Riding where there were already wellestablished charities such as Provincial Grand Master’s Fund, which in 2009-10 donated £425,662 principally to non-masonic charities, they have noticed an upturn in charitable applications by as much as sixty percent since the launch of the Freemasonry Cares scheme in the autumn of 2009. Therefore it was generally agreed that even in provinces such as this, the new initiative can not only better inform masons and their dependents about the good work of the charities, but it can also provide a boon for public relations.
The conclusion of the Provincial Grand Master of Cambridgeshire, Rodney Wolverson: ‘the initiative was very good, well presented and well thought out, and overall it was received very well, but most importantly, it also shows that Freemasonry really does care’.
This optimism is also borne out by the facts. For during the pilot year the number of grants awarded in the four test-case provinces saw an increase of thirty-six percent on the previous year, compared to a thirteen percent average increase across the rest of the country. Consequently, the initiative is now being rolled out nationally and over the next eighteen months provinces across England and Wales will be invited to introduce Freemasonry Cares in the hope that the pilot success can be repeated across rest of the country.